How To Start Ecommerce Business

Ecommerce which also know as electronic commerce refers to the buying and selling of goods and services online through digital channels. This can include anything from physical products like clothing, electronics and household goods to digital products like music, software and online courses. Ecommerce businesses operate through online platforms such as websites or mobile applications and typically involve some type of electronic payment system for processing transactions. Ecommerce businesses can operate locally, nationally or even globally and have the potential to reach a much larger customer base than traditional brick and mortar stores.

Which Products Should I Sell On Ecommerce Store

Deciding on the products to sell on your ecommerce store can be a crucial factor in the success of your business. Here are some important tips that will help you to make that decision:

Focus on a niche market: Selling a specific range of products that cater to a specific group of people can be an effective strategy. This will help you establish your brand as a specialist in a particular market and make it easier to market your products.

Consider product margins: Choose products that have a high profit margin, so you can earn a good return on your investment.

Consider product demand: Conduct market research to determine what products are in high demand. You can use tools like Google Trends, Amazon Best Sellers and social media trends to help you identify popular products.

Check out your competition: Look at what your competitors are selling and identify any gaps in the market. This will help you differentiate your product offerings and create a unique selling proposition for your ecommerce store.

Identify your target audience: Understanding your target audience will help you determine what products they are interested in and willing to buy. Consider demographics like age, gender, location and interests.

Start with a small selection of products: It’s often better to start with a small range of products that you can manage effectively and then expand your offerings as your business grows.

The products you choose to sell on your ecommerce store should align with your brand and target audience. Be sure to do thorough research and planning to ensure that you’re making informed decisions that will set your business up for success.

How To Attract Customers To Ecommerce Store

Attracting customers to your ecommerce store is crucial for the success of your business. Here are some strategies to help you increase traffic and drive sales:

Utilize social media: Use social media platforms like Instagram, Facebook and Twitter to promote your products and interact with your customers. Consider running ads or collaborating with influencers to increase your reach.

Optimize your website: Ensure your ecommerce store is user friendly, easy to navigate and optimized for search engines. This includes having clear product descriptions, high quality images and a fast loading website.

Use customer reviews: Encourage customers to leave reviews and share their experiences with your products. Positive reviews can build trust with potential customers and help drive sales.

Invest in email marketing: Build an email list and send targeted campaigns to promote your products, share new offerings and drive traffic to your website.

Offer promotions and discounts: Offering special promotions and discounts can entice customers to visit your store and make purchases. Consider offering free shipping, discounts on first time purchases or a loyalty program.

Provide excellent customer service: Ensure that your customers have a positive experience with your ecommerce store by offering exceptional customer service. Respond promptly to customer inquiries, offer hassle free returns and resolve any issues quickly.

Leverage Search Engine Optimization (SEO): SEO can help your website rank higher in search engines and driving organic traffic to your ecommerce store. Optimize your website by using relevant keywords, meta descriptions and tags.

By using these strategies, you can attract customers to your ecommerce store, increase traffic and drive sales. Remember to regularly evaluate and adjust your marketing strategies to ensure that you’re staying up to date with your customer’s preferences and staying ahead of the competition.

Should I Focus On Niche Market Or Broader Market

Deciding whether to focus on a niche market or a broader market for your ecommerce store largely depends on your business goals and the resources you have available. Here are some pros and cons of each approach to help you make a decision:

Niche Market:

Pros: By focusing on a specific niche, you can establish your brand as a specialist in a particular market making it easier to market your products and target your ideal customer. This can lead to higher customer loyalty and better profit margins. Additionally, it can be easier to stand out from your competitors in a niche market allowing you to build a unique selling proposition.

Cons: Niche markets can be limiting in terms of the size of your potential customer base which can lead to slower growth and smaller profits. Additionally, focusing on a niche market requires a deep understanding of the specific needs and preferences of your target audience which can be challenging.

Broader Market:

Pros: A broader market provides a larger pool of potential customers allowing for more growth and larger profits. It also allows for more flexibility in product offerings and can provide greater opportunities for expansion into new markets.

Cons: A broader market can be more competitive making it harder to stand out from competitors. Additionally, marketing to a larger audience can be more challenging and require more resources.

The decision to focus on a niche or broader market will depend on your business goals and resources. It’s important to do thorough research and evaluate your options before making a decision.

What Pricing Strategy Should I Use For My Products

Choosing the right pricing strategy for your ecommerce store is important to maximize your revenue and profitability. Here are some pricing strategies to consider:

Dynamic pricing: This strategy involves adjusting the price based on factors such as demand, seasonality and inventory levels. It can be effective in optimizing revenue and profits.

Cost plus pricing: This strategy involves adding a markup to the cost of the product to determine the selling price. It’s a straightforward method that ensures a profit margin but it doesn’t take into account market demand.

Value based pricing: This strategy involves setting a price based on the perceived value of the product to the customer. This approach considers the customer’s willingness to pay and the benefits they receive from the product.

Psychological pricing: This strategy involves setting a price that takes advantage of the way customers perceive prices. For example, setting a price at $9.99 instead of $10.00 can make the product seem more affordable.

Competitor based pricing: This strategy involves setting a price based on the prices of competitors. It can be effective in a competitive market where price is a primary consideration for customers.

When deciding on a pricing strategy, it’s important to consider your costs, your target market and your competitors. You should also experiment with different pricing strategies and track the results to determine what works best for your business.

Should I Offer Free Shipping To My Customers

Offering free shipping to customers is a popular strategy used by many ecommerce stores to attract and retain customers. However, whether or not you should offer free shipping to your customers depends on your business goals and resources. Here are some factors to consider when deciding whether to offer free shipping:

Cost: Offering free shipping can be costly especially if you’re a small business or if you sell products with low profit margins. You’ll need to consider how much it will impact your bottom line and whether you can afford to offer it.

Thresholds: Offering free shipping for orders that meet a certain threshold e.g. orders over $50 can be a compromise between offering free shipping and managing costs.

Shipping rates: Depending on the nature of your products, shipping rates can vary significantly. Consider incorporating shipping costs into your product prices or charging a flat rate to help manage costs.

Competitive advantage: Offering free shipping can help you stand out from your competitors and attract customers. It can also increase customer loyalty and repeat business.

Customer expectations: Many customers expect free shipping when shopping online. If you don’t offer it they may be less likely to make a purchase from your store.

Whether or not to offer free shipping depends on your business goals and resources. It’s important to weigh the costs and benefits and consider your customers’ expectations and preferences. You can also experiment with different shipping strategies to determine what works best for your business.

Which Ecommerce Platform Should I Use To Build Store

Choosing the right ecommerce platform is an important decision when building your online store as it will impact your store’s functionality, design and overall performance. Here are some popular ecommerce platforms to consider:

Shopify: Shopify is one of the most popular ecommerce platforms offering a user friendly interface, flexible customization options and a wide range of features. It’s well suited for small to medium sized businesses and offers a variety of pricing plans to suit different budgets.

Magento: Magento is a powerful ecommerce platform that’s designed for larger businesses and enterprise evel ecommerce stores. It offers advanced features and customization options but can be more complex to set up and maintain.

Squarespace: Squarespace is a website builder that includes ecommerce functionality making it a good choice for businesses that want a simple and visually appealing online store. It’s a good choice for small to medium sized businesses that don’t require advanced features.

BigCommerce: BigCommerce is a cloud-based ecommerce platform that offers a wide range of features including builtin SEO and marketing tools. It’s well suited for businesses of all sizes and offers a variety of pricing plans.

WooCommerce: WooCommerce is a popular ecommerce plugin for WordPress offering a robust set of features and customization options. It’s a good choice for businesses that want to integrate their online store with their existing WordPress website.

When choosing an ecommerce platform, it’s important to consider your business needs, budget and level of technical expertise. You should also consider factors such as ease of use, customization options and customer support. It’s a good idea to try out a few different platforms before making a decision.

How To Manage Inventory & Shipping Logistics

Managing inventory and shipping logistics is critical to the success of any ecommerce store. Here are some tips for effectively managing inventory and shipping logistics:

Keep accurate records: Keep accurate records of your inventory levels, sales and shipping activity. This can help you identify trends and make data driven decisions to improve your inventory and shipping management.

Monitor your inventory levels: Regularly monitor your inventory levels to ensure that you have enough stock to meet demand but not so much that you’re tying up too much cash in inventory. Use historical sales data to forecast demand and adjust your inventory levels accordingly.

Offer multiple shipping options: Offer customers a range of shipping options including express shipping and free shipping for orders over a certain amount. This can help you attract and retain customers.

Automate your shipping process: Use shipping software or apps to automate your shipping process including printing labels, calculating shipping rates and tracking shipments. This can save you time and reduce errors.

Use a third party logistics provider: Consider using a third-party logistics provider (3PL) to handle your shipping and fulfillment. A 3PL can help you reduce shipping costs, improve shipping times and free up time to focus on other areas of your business.

Use an inventory management system: An inventory management system can help you track your inventory levels, set reorder points and manage stock across multiple sales channels. This can help you avoid stockouts, overstocking and lost sales.

Effective inventory and shipping logistics management is essential for the success of your ecommerce store. By using inventory management systems, automating your shipping process and keeping accurate records you can reduce errors, save time and improve customer satisfaction.

How To Ensure The Security Of Customer Data & Transactions

Ensuring the security of your customer data and transactions is a critical aspect of running an ecommerce store. Here are some steps you can take to protect your customers’ information:

Use secure web hosting: Choose a web hosting provider that uses secure servers and encryption technology to protect customer data.

Use SSL certificates: Install an SSL certificate on your website to encrypt customer data and protect against cyberattacks.

Use secure payment gateways: Use a secure payment gateway such as PayPal or Stripe which offer high levels of encryption and fraud protection.

Train your staff on data security: Ensure that your staff is trained on best practices for data security including password management and phishing prevention.

Implement two factor authentication: Require customers to use two factor authentication when logging into their accounts to prevent unauthorized access.

Monitor your website for security threats: Regularly monitor your website for security threats such as malware, viruses and hacking attempts.

Comply with data protection regulations: Ensure that your store complies with data protection regulations such as GDPR, CCPA and PCI DSS.

Be transparent about your security policies: Clearly communicate your security policies to customers and provide information about how you handle and protect their data.

By taking these steps, you can help ensure the security of your customers’ data and transactions. It’s important to regularly review and update your security measures to stay ahead of evolving threats and maintain customer trust.

What Metrics Should I Track To Measure The Success

There are several key metrics that you can track to measure the success of your ecommerce store. Here are some of the most important ones:

Traffic sources: Monitoring where your traffic is coming from can help you optimize your marketing efforts and ensure that you’re focusing on the channels that are driving the most traffic and revenue.

Conversion rate: Your conversion rate measures the percentage of website visitors who complete a desired action such as making a purchase. Tracking your conversion rate can help you identify areas where you can improve your website’s design and user experience.

Average order value (AOV): Your AOV is the average amount spent by a customer per transaction. Tracking your AOV can help you identify opportunities to upsell and cross sell and increase revenue.

Customer acquisition cost (CAC): Your CAC measures the cost of acquiring a new customer. Tracking your CAC can help you optimize your marketing efforts and ensure that your customer acquisition costs are not eating into your profit margins.

Customer retention rate: Your customer retention rate measures the percentage of customers who return to make additional purchases. Tracking your retention rate can help you identify areas where you can improve your customer experience and loyalty programs.

Cart abandonment rate: Your cart abandonment rate measures the percentage of visitors who add items to their cart but do not complete the purchase. Tracking your cart abandonment rate can help you identify areas where you can improve your checkout process and reduce friction for customers.

By tracking these metrics, you can identify areas where your e-commerce store is performing well and areas where you can make improvements. It’s important to regularly review and analyze your metrics to stay ahead of trends and ensure the long term success of your business.

How To Market Ecommerce Store On Social Media

Marketing your ecommerce store on social media and other platforms can be a great way to reach a wider audience and drive more traffic and sales. Here are some tips for effective marketing:

Run social media ads: Running ads on social media platforms such as Facebook and Instagram can help you reach a targeted audience and drive more traffic and sales.

Use email marketing: Email marketing can be an effective way to drive sales and build customer loyalty. Send regular newsletters and promotional emails to keep your subscribers engaged and informed about new products and sales.

Use high quality visuals: High quality visuals such as images and videos are important for catching the attention of social media users. Use professional looking visuals to showcase your products and build your brand.

Engage with your followers: Engaging with your followers and customers can help you build a loyal fan base and increase brand awareness. Respond to comments, share user generated content and run social media contests to build engagement.

Know your target audience: Understanding your target audience is key to effective marketing. Research your audience’s demographics, interests and behaviors to create more targeted and relevant content.

Use social media influencers: Influencer marketing can be a powerful way to reach a wider audience. Identify relevant influencers in your industry and work with them to promote your products.

Optimize for search engines: Optimizing your website and product listings for search engines can help you rank higher in search results and drive more organic traffic to your site.

By using these strategies, you can effectively market your ecommerce store on social media and other platforms and drive more traffic and sales. It’s important to regularly review and adjust your marketing strategy to stay ahead of evolving trends and ensure the long term success of your business.


Ecommerce business can be a profitable and rewarding venture. However, it requires careful planning, a strong marketing strategy and a commitment to providing excellent customer service. It’s important to choose the right products, price them appropriately and use various effective marketing tactics to attract customers and drive sales. By tracking key metrics such as conversion rate, average order value, customer acquisition cost and customer retention rate, you can identify areas for improvement and ensure the long term success of your ecommerce business. With the right approach and dedication to continuous improvement, an ecommerce business can be a successful and rewarding endeavor.